IST 402 Spring 2014
Section: 001
Class Limit: 48
Will there be a wait list?: yes
Meeting Days/Times: T R 1:00 -2:15 PM
Classroom: 110 IST Building
Prerequisites: None!
Instructor: Jim Jansen (jjansen@acm.org)
Technology Requirements: Basic understanding of information systems, Word Suite (Excel, Power
Point, etc.), some basic business / marketing / advertising concepts, and Web search engines.
Course Description: Indispensable for locating information, Web search engines also facilitate e-commerce
transactions, with many organizations using search engines for online marketing, branding, and advertising. This course examines the online marketing environment via a real world competition using the Google AdWords platform. Students will participate in the Google Online Marketing Challenge (http://www.google.com/onlinechallenge/).
Students will gain practical, real world online marketing experience while getting all the excitement of competing with teams of other students from all over the world. Note: instructor controls: Students interested in registering need to send their name, resume, and Penn State id number (need id to get them registered, controls are on the course) to Dr. Jansen
Book: None! Doing my part to hold down book expenses!
Relationship to Other Courses: Related to a variety of courses in IST, business, marketing, advertising, and entrepreneurship programs.
Target Audience: Any student interested in, at some point in their lives, (1) running an online marketing or advertising campaign or (2) understanding the technology and marketing/advertising principles of search engine advertising.
Evaluation Methods: Evaluation is based on criteria that are relevant to any successful information
technology or business course, but the course will focus on muscular learning (i.e., learning by doing).
Each student will be on a team of three and run a real world keyword advertising campaign for a
real business – no simulation! Not a lot of talking – a lot of doing!
About Me
- Dr. Gerry Santoro
- I am a retired Emeritus founding faculty member of Penn State University's College of Information Sciences and Technology. I am currently an adjunct faculty member of State College of Florida. I have almost 50 years of experience in IT design, programming and management. Many of the classes I have developed and taught deal with Cybersecurity or Risk Analysis. From 2012 to 2017 I was Program Coordinator of the SRA undergraduate degree. My specialties include computer forensics, security and risk management, risk assessment and risk mitigation. This Blog is intended to be one of the ways that I share my interests with others. You may contact me at gmsantoro@gmail.com.